A little while ago we told you of Jeremy’s tales in China, now Becca Saraga our Global Business Development Director, has gone on her own mission with the IPA to Silicon Valley. She has gathered her thoughts together and written a piece for Info Vision.
Focussing on Day 5 of the trip, Becca talks about Lionsgate and how they have embraced the digital age and are continuing to innovate within the industry. From Dirty Dancing’ s Facebook page to virtual humans….yep that’s right virtual humans, that look and behave like real people, she gives a glimpse into the exciting developments across the pond.
So not so long ago, we mentioned Jeremy had ventured to China with the IPA.
Having had time to reflect and recover, Jeremy has put together a piece for Brand Republic, sharing some the challenges he thinks Chinese brands face when trying to break into the Western markets. It makes for an exciting read, which includes a dashing photo too! Check out what he had to say here…