addictionworldwide.com
info@addictionworldwide.com

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A: 36 Percy St, London W1T 2DH
T: +44(0) 20 7462 1400
F: +44(0) 207 462 1401

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A: 38 Greene Street, Floor 5
New York NY 10013
T: +(1) 212 710 1321
F: +(1) 212 710 1322

We are an advertising and branding agency, with offices in London and New York. We believe that the most effective communications are achieved by having a more collaborative and informed approach.
We call this Connected Creativity™.
Our diverse mix of creative and strategic talent has been brought together from the worlds of Advertising, Branding, Broadcast TV, Publishing, Design, Music and Digital to name a few. This means within Addiction Worldwide we have strategists, creatives, writers, directors, producers, editors, designers, animators, coders, artists and culture specialists all working together to achieve far richer and more engaging results.
We understand that today’s business challenges need to be tackled with the widest possible application of creativity. Connected Creativity™ combines our multi-disciplined approach and unique methodology to enable us to look at brands from all angles, delivering truly exciting work in the most efficient way for all our clients.
  

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Becca’s IPA Mission to Silicon Valley

A little while ago we told you of Jeremy’s tales in China, now Becca Saraga our Global Business Development Director, has gone on her own mission with the IPA to Silicon Valley.  She has gathered her thoughts together and written a piece for Info Vision.

Focussing on Day 5 of the trip, Becca talks about Lionsgate and how they have embraced the digital age and are continuing to innovate within the industry. From Dirty Dancing’ s Facebook page to virtual humans….yep that’s right virtual humans, that look and behave like real people, she gives a glimpse into the exciting developments across the pond. 

     Read all about it here.

Jeremy’s thoughts on China for Brand Republic

 

So not so long ago, we mentioned Jeremy had ventured to China with the IPA. 

Having had time to reflect and recover, Jeremy has put together a piece for Brand Republic, sharing some the challenges he thinks Chinese brands face when trying to break into the Western markets. It makes for an exciting read, which includes a dashing photo too! Check out what he had to say here…

http://bit.ly/uX4DbH