So not so long ago, we mentioned Jeremy had ventured to China with the IPA.
Having had time to reflect and recover, Jeremy has put together a piece for Brand Republic, sharing some the challenges he thinks Chinese brands face when trying to break into the Western markets. It makes for an exciting read, which includes a dashing photo too! Check out what he had to say here…
The Institute of Practitioners in Advertising has for the past few years ran a series of UK events with the Chinese business community and taken part in UKTI-backed trade missions to China to help build relationships with Chinese brands and the country’s advertising industry.
Our CEO Jeremy was invited to attend the most recent trip, which took place from the 22nd-27th September 2011. The group, led by IPA President Nicola Mendelsohn, attended the Chinese International Advertising Festival in Shenyang.
Jeremy Rainbird with UK Design Mission delegates, including Brent Hoberman, co-founder of lastminute.com.
Designed to promote the UK as a creative and innovation hub to the world, the trip included a series of workshops, seminars and networking events with Chinese brand owners, Chinese ad agencies, government and students.
When the group visited Beijing, they met with leading Chinese brands and representatives of eminent Chinese ad agencies. They also toured the manufacturing plant of Snow Beer, the largest beer manufacturer in China, and were guests of the number one Chinese brand, China Mobile.
Full details and photos from the mission are available on the IPA website: http://www.ipa.co.uk/Content/IPA-reporting-from-Beijing-and-the-CIAF