March 2012
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Apprenticeships in Advertising
We’ve all seen the headlines on youth unemployment, that it has breached the one million mark. Imagine it. One million young people not in work and not in full time education. One of the lesser-reported facts is that even in the boom times, pre 2008, the percentage of 16-18 year old school leavers out of work was consistently on the rise. To explain that, you can pick whatever political stance...
February 2012
3 posts
2012: Rise of the social apps
As you probably know, last week was Social Media Week, with panels, networking events, and workshops taking place all over the city. Addiction London participated for the second year running, hosting a panel at the Charlotte St hotel on February 14th. Facilitated by Vikki Chowney, News Editor at Econsultancy, the panel included Joel Davis of Agency2,Roberto Kusabbi, Head of Communities and...
Not just another Facebook page: Social Media Week...
Tune in here on Feb 14th 2012 at 9am GMT to watch our second annual Social Media Week panel
Not just another Facebook page - How to build your...
Social Media Week will be taking over the city next week, and we are super excited to be taking part.
This year sees the return of our always popular social media panel, who will be discussing the best ways to build your brand across social media, at the Charlotte St Hotel on Feb 14th.
The panel will be chaired by Vikki Chowney, News Editor at Econsultancy, and will include our very own...
January 2012
2 posts
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Addiction London is hiring
We’re looking for a Junior Web Developer to join the digital team within Addiction London. In this role you will be part of a small development team supporting the exciting projects that the digital advertising industry offers. You will create a mixture of outputs with the use of XHTML, PHP and MySQL. Attention to detail is a must. A keen interest in keeping up to date with latest web trends,...
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Top Gear and Addiction Entertainment at the movies...
In the run up to Top Gear Live 2011 staged at the ExCel Centre in London the entire Custom House DLR station was taken over to co-promote the release of Jeremy Clarkson’s ‘Powered Up’ and Top Gear ‘At the Movies’.
We were tasked with the job of creating all the printed advertising for the station to promote the two DVD’s. Alongside several 6 sheet and...
December 2011
6 posts
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The cable television industry in the United States has been growing by leaps and bounds in the last decade. They’re currently expanding their reach into the mobile and tablet space. We thought it would be interesting to take a look at their social efforts. Click on the infographic to zoom in.
- Ely Rosenstock, Director of Social Media
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Going Deep
Anyone with a smart phone can post an instant rating of just about every hotel, restaurant, museum, airport or building in the western world. If you’re an entrepreneur who looks for undiscovered ground in the social media universe, you may be thinking it’s time to put away your Y-Combinator application. There aren’t any more lands to discover out there. All the good ones are taken.
But there’s a...
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Becca's Think Piece for Brand Republic
Have a look at Becca’s latest piece for Think BR on her recent IPA Creative Pioneers mission to Silicon Valley. Giving us a glimpse companies such as, Facebook, LinkedIn and Google to name a few. Becca highlights the areas in which we could learn from them. I wont spoil it to much for you as its an exciting read….enjoy!
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The Medium is Not The Message
Not long ago, there was a clear distinction between online and offline retailers. Online sites like Amazon were considered the inevitable next stage in the evolution of holiday shopping—if only because they promised a way to buy stress-free, without the insane crowds and the seasonal crush.
Now past assumptions about the future of retail seem simplistic. Consumers want both mediums, and...
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BNE was here
In this day and age we’re used to media-savvy street artists such as Banksy earning a fortune in the auction room or Shepard Fairey emblazoning clothing with Andre the Giant. One particular artist though, has turned his notoriety to something quite different. His name is BNE.
The eagle-eyed among you may well have seen his painted name or simplistic stickers in major cities around the globe. He...
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Spotify introduces apps
This week the popular music streaming service, Spotify announced the “new direction” for the company with Spotify Apps. In the last few months we have seen numerous companies looking for ways to make the consumption of their product a more social experience. So it is no surprise that Spotify is now looking to extend the social listening experience beyond merely being able to show your friends...
November 2011
13 posts
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Retailers' Christmas ad bonanza fails to impress
Christmas is a lovely time. Food, drink, kids, family, presents, what’s not to like? A shame it comes but once a year! (Shush there, Scrooge at the back).
Another essential part of this wonderful annual bonanza of festive fun and frivolity is the compulsory one-minute-plus Christmas ad from every major retailer.
Presumably planned and conceived back in the sweltering, sultry dog days of...
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The Campaign Media Awards
The Campaign Media Awards were held at the Lancaster London Hotel Paddington this year. Black tie, drinks reception, three courses and a mingle-off. You know the drill.
We arrived just in time to be sat down at our table.The inevitable moment of dread followed, but fortunately we found ourselves sat amongst some lovely folks from the Haymarket group. One of which spent a spell working for...
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Onedotzero
So wednesday night saw our annual pilgrimage to the opening night of the onedotzero ‘adventures in motion’ festival at the bfi.
The lucky 13 (with staff from every department) sampled a wide selection of short films, drinks, installations, like minded geeks & toys over a most enjoyable evening and it’s fair to say we all came away with a greater respect for the mighty...
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Oh Benetton, where did it all go wrong?
There was a time when controversy was a genuinely new and powerful advertising strategy. When the placing of images which were truly shocking on large billboards caused debate and outrage and could even be said to have contributed to social change. A man dying of AIDS. A bloody, bullet-riddled shirt. Death-row inmates. Mating horses. And (oddly enough, the one which attracted the most...
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Greenalls Sponsorship goes live
Our Greenalls Sponsorship went live last night, which is a little exciting for the team. This piece in particular is a perfect demonstration of connected creativity, a collaborative effort from start to finish.
We think it’s turned out pretty nice, safe to say the team might be enjoying a cheeky gin to celebrate tonight.
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Becca's IPA Mission to Silicon Valley
A little while ago we told you of Jeremy’s tales in China, now Becca Saraga our Global Business Development Director, has gone on her own mission with the IPA to Silicon Valley. She has gathered her thoughts together and written a piece for Info Vision. Focussing on Day 5 of the trip, Becca talks about Lionsgate and how they have embraced the digital age and are continuing to innovate...
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Catvertising
There has been a lot of talk about what the digital trends for 2012 will be, we think these guys may have cracked it…..
We’re always fond of a meme video, enjoy and happy Friday!
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Addiction London is hiring
We’re looking for an experienced Creative Services Manager to join our busy and happy London team. With 15 Creatives to call upon, your role will be to work with our Account Management, Production and New Business teams to ensure flawless delivery of all our projects. Taking into account the deliverables, timelines and budgets you will play the lead role in identifying the resource...
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Paul's thoughts on the M&S advert for Creative...
Have a look at out latest column for Creative Match, on the new Marks & Spencer advert, featuring the X Factor contestants.
Paul discusses the new integrated paradigm of sponsorship, advertising, product development and social media working together. He also claims, he has a ‘lack of knowledge about X-Factorees’ but we’re on to you. We know you’ve voted for Little...
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Addiction Nominated for two Promax UK Awards
This week one of the biggest conferences in the media calendar, the Promax Conference, has been taking place. The event attracts over 600 delegates from around the UK and abroad. After sponsoring Promax New York earlier in the year, we were very pleased to be a part of it once again.
The conference wraps up with the Promax Awards, which reward the best in creative, strategy and innovation over...
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Addiction creates Tache-Tag for Movember
Movember is well underway, so the clever sorts in Innovation decided to Build a fun, little site to Celebrate.
The Tache-Tag is a live feed which uses The Instagram API to capture every recent picture that has been uploaded with the Movember hash-tag, all over the world.
By utilising the Instagram API we are able to capture the last 100 pictures uploaded using the Movember hastag and display...
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A is for Addictions, Animating Adam
Adam Rowe, our 3D animator extraordinaire, has done it again! He’s claimed yet another victory in a music meets animation competition held by Imagine Animation . Imagine joined forces with Dolby and Acer, and briefed competitors to interpret a 30 second clip from a Faithless track in a visual manner. Adam’s fairly abstract interpretation was underpinned by a smart rational tying it to the...
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Moddiction
The pencil, Burt, handle bar, mutton chops, the goatee and finally the handelbar with a chin puff….. Not your average office chat, but Addiction has decided to take part in Movember!! The Mo Bros, have had their clean shaven photos taken this morning, with the Mo Sistas by there side. The idea behind Movember is, on the first of November you clean shave and then for the rest of the...
October 2011
11 posts
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Happy Halloween from Us...
Things have been getting a little spooky here at Addiction HQ. Pretty much everyone got dressed up (any excuse!), carved some rather hilarious pumpkins and drank some gruesome punch (beer). Oh and there was also some extreme apple bobbing, which Matt Thomas excelled at. Take a peek at some of the highlights….
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Jeremy’s thoughts on China for Brand Republic
So not so long ago, we mentioned Jeremy had ventured to China with the IPA.
Having had time to reflect and recover, Jeremy has put together a piece for Brand Republic, sharing some the challenges he thinks Chinese brands face when trying to break into the Western markets. It makes for an exciting read, which includes a dashing photo too! Check out what he had to say here…
...
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Link Attention: it’s what you share, not where you...
The team over at bit.ly, the url shortening service, have been asking themselves how long is a link “alive” before people stop giving it attention and whether this is affected by the kind of content shared or where you shared it. The chart below shows the attention span - or half-lifes - of a sample of 1,000 bit.ly links across four different referrers: Facebook, Twitter, Youtube and direct...
Addiction London and ISME get festive
All though Christmas is still a few months away, the preparations are already well underway. This week the christmas lights went up on Oxford St, plans were made for our Christmas party, and our first ad of the holiday season hit the TVs. Addiction London and ISME have returned with Lynda Bellingham and her ever changing party outfits to help us get in the spirit of things. Check out the dresses...
Addiction draws the internet
Doing the rounds today was the website ‘Can you draw the internet’. A site designed to see if who’s more imaginative, children or creatives. A little experiment that’s a lot of fun. The brief was to draw the internet, here are some of Addictions creatives attempts….
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Addiction finally recognised for its cocktail...
Simon Amster has only gone and won Readers Cocktail Award, at the 2011 Observer Food Monthly Awards. We knew he was talented, but not this good. Entitled ‘Bittersweet Addiction’ a rather fitting title for such a yummie drink. Described as a sharp and sour thirst-quenching cocktail, I think he will be taking orders come friday 5.30.
The awards have been running for 8 years now and...
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Top Ten Apps for the iPad Powered Advertising...
You’re a busy, high-powered ad exec. You need to be seen to be keeping up with all the latest trends and gadgets, so you’ve bought yourself an iPad.
Well done. But now you’ve got your hands on the little black tablet of wonder, how can you use it to the best effect in your every day work? Never fear, Addiction is here to help show you the way with our top ten ipad apps for ad execs. 1. Dropbox...
Friday Fun: Montage of Memes
Our very own Addiction Innovation team have put together a “montage of memes” video, featuring some of the most popular virals to date. It’s good to know that they know their stuff, but it’s a shame about the dance moves, boys…
If Brands Did This, Then They Could Do That.
One of the tools we’ve been playing around with here at Addiction is called ifttt - or “if this then that”.
Their basic idea is that as our digital tools became more domain specific and easier to use (Twitter, Facebook, Instagram, etc) there would be vast amounts of creative potential in how any two tools might be used in tandem. So they set out to build an incredibly simple tool that anyone...
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Goodbye Steve Jobs, Our Inspiration for...
We’ve been saddened by the news that Steve Jobs, the co-founder and former CEO of Apple, died last night at the age of 56.
There are thousands of tributes pouring in for the most celebrated person in technology and business on the planet, but as a company with innovation at its heart the official Apple statement that “the world is immeasurably better because of Steve” is one we all agree...
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Addiction Worldwide CEO Jeremy Rainbird Represents...
The Institute of Practitioners in Advertising has for the past few years ran a series of UK events with the Chinese business community and taken part in UKTI-backed trade missions to China to help build relationships with Chinese brands and the country’s advertising industry. Our CEO Jeremy was invited to attend the most recent trip, which took place from the 22nd-27th September 2011. The...
September 2011
8 posts
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Tesco's Virtual Subway Store in Korea.
This video shows how Tesco, when they wanted to expand their market share in Korea early this year, came up with an efficient way to sell their products to a busy demographic who work long hours.
The Korean subsidiary of Tesco - Home Plus - placed ads in subway stations with their range of products, accompanied by QR (Quick Response codes), which can be scanned on a mobile and then linked...
Jack Gets Engaged.
Tissues at the ready… Our very own Jack Patrick, part of the Addiction London creative team, has only gone and got himself engaged to none other than the beautiful Lorrie. Congratulations to them both from all of us here at Addiction. We’ll sit tight in anticipation until our invites for the big day arrive.
Spotify goes social with Facebook connect.
Spotify, the popular music service of choice, has announced that all new users must have a Facebook account before they can sign up. The purposes of this they say is, too create a more seamless experience. The change means that as you listen to music on Spotify, your timeline will populate with your listens, as well as your top albums and artists.
For those who found themselves listening to...
Consumers In Control, Marketers In Denial?
A nice piece of research from Acxiom shows something of a gulf between consumers and marketers over how the impact of social media affects brand relationships.
The methodology was simple: ask consumers a question, then ask marketers what they thought consumers’ answers would be to that question.
The headline figure is that 80% of consumers felt “in control” of their relationships with...
Tweets from brands you don’t follow…and why I...
Mashable reports a change to Twitter’s promoted tweets policy, allowing brands you don’t follow to place advertising tweets in your Twitter timeline. The first campaigns are already underway.
My instincts tell me I should recoil at this idea. I am very picky about who I follow and try to avoid a cluttered timeline, so as to ensure that I get to actually see each tweet. I use adblocker for...
Where's the WIFI?
I’m in 2012 account planning mode for a few of our accounts and all this thinking has brought to mind the strange paradoxical times in which we live. In a world where we can get unlimited data from seemingly infinite digital sources, how is it that the “anywhere, anytime” mentality has yet to hit a homer when it comes to internet access? There’s definitely an opportunity here for brands to hook...
Olive's Snackrifice.
So it’s been 6 weeks since I shared a friday pint with our own Jack Patrick & rustled up a mad cap plan to raise money for the East African famine in a novel, yet relevant way. ‘Snackrifice’ was born from this head scratch moment & within a week it was named, branded, tweeted, blogged & I had thrown myself in to 6 weeks of nutritional uncertainty!
Quite simply, for...
Should Brands that add to the obesity crisis...
Paul Hamilton, MD of Addiction London, weights on in the debate
August 2011
1 post
Addiction Innovation Seeks Junior Digital...
Role Summary:
A fantastic opportunity to join the Addiction Innovation Social Media team. As a strategist, you will have an in depth understanding and experience of the social media sector and you are able to demonstrate a deep understanding of this sector and how it can be used by our clients.
On a day to day basis, you assist in the creating of strategic roadmaps and frameworks for...
July 2011
8 posts
Amy Winehouse – To be Frank…
I have mixed feelings about the death of Amy Winehouse… I’m torn between two sides of the debate. The pop fan inside me is sad for the loss of an amazing talent, but the creative side is angry because of the way that talent was squandered.
It’s been five years since Back to Black was released so I pretty much got used to a world without Amy’s presence in the charts quite a while back. All Amy...
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Wanted! New Business Operations Director... →
Addiction Worldwide are seeking a talented individual to drive the expansion of the group’s new business operations and ensure that our new business strategy is being deployed to maximum effect.
Full details about the role & responsibilities are available as a PDF.
If you’d like to join us, please send your CV to jobs@addictionworldwide.com
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Ad Agencies are History. Again.
There has been much conversation sparked by this recent article in Campaign about Will.i.am’s pronouncement of the death of the traditional agency. Addiction London’s Planning Director, Justin Clouder, replied in Friday’s Letter to the Editor:
Ad agencies are history. Again.
The agency been facing impending doom since at least the time of Bernbach and Ogilvy. Various...
Addiction New York Seeks New Account Manager
Addiction Worldwide is looking for an Account Manager to join our New York ad agency. The purpose of this post is to service and develop existing client relationships, so as to strike the optimum balance between the commercial requirements of the company and the service/delivery requirements of the client. The candidate must match our ambition, our strong work ethic and share our values, our...
New Art Director wanted for Addiction New York
Addiction Worldwide is looking for a talented Art Director to join our New York ad agency. We are a fresh thinking, dynamic company and we offer a phenomenal opportunity for talented individuals who are energized by the prospect of greater autonomy in their work. The candidate will have remarkable concept and design skills, entrepreneurial sensibilities and an outstanding digital portfolio. You...
